Director, Web Operations and Digital Marketing - La Jolla
Job Description
This position is in La Jolla, CA.
Eligible to participate in the Director Incentive Plan.
Why join Scripps Health?
AWARD-WINNING WORKPLACE:
O Selected as one of the 100 Best Places to Work for 2024 by Fortune Magazine and the Great Place to Work Institute for the 16th time. A remarkable achievement as only five healthcare organizations nationwide made the list, and Scripps is the sole healthcare provider in California to be recognized.
O Recognized by Newsweek as one of America's Greatest Workplaces for Diversity in 2024.
O Nearly a quarter of our employees have been with Scripps Health for over 10 years.
O #78 in 2023 PEOPLE Companies that Care.
At Scripps Health, we are leaders in delivering high-quality acute healthcare services, committed to providing immediate and life-saving care when it matters most. Our mission is to deliver compassionate, patient-centered care with a focus on rapid response, advanced medical treatments, and a multidisciplinary approach that ensures the best possible outcomes for patients in critical need.
As San Diego's premier healthcare provider, we operate state-of-the-art facilities equipped with cutting-edge technology, staffed by a team of exceptionally skilled healthcare professionals. Our unwavering commitment to excellence is reflected in our ongoing efforts to elevate patient care through continuous innovation, rigorous education, and strict adherence to the highest standards of clinical practice.
What will you do?
As Director, Web Operations and Digital Marketing, you will oversee the governance and execution of Scripps Health's consumer facing web properties and digital marketing initiatives, ensuring compliance with exceptional user experience design principles, accessibility requirements, and regulatory mandates.
Collaborate with IT, clinical teams, and other stakeholders to integrate web products with electronic health records (EHR) systems.
Utilize data analytics and market research to inform web product development and to optimize digital marketing campaigns for maximum effectiveness and ROI. Lead cross-functional teams to deliver high-quality digital products that align with business objectives and provide value to patients and providers.
Lead and manage SEO/SEM, marketing strategy, and display advertising campaigns within budget. Identify trends, insights, and optimize spend and performance based on the insights.
Direct the digital marketing budget and allocate resources effectively to drive growth and innovation.
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Required Education/Experience/Specialized Skills:
* Minimum of 8-10 years of experience in digital marketing and web product management, with a strong preference for experience in the healthcare industry.
Preferred Education/Experience/Specialized Skills/Certification:
* Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Information Systems or a related field.
* Master's degree preferred.
Scripps Health is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
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